Design & Product · Mölndal, Sweden

FredrikPåhlman

I work at the intersection of product, design, and organisational change, figuring out what to build, and how to build the conditions that make good work possible.

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Product Discovery Design Leadership Product Strategy AI-enabled Workflows Org Transformation Systems Thinking User Research Cross-functional Alignment Product Discovery Design Leadership Product Strategy AI-enabled Workflows Org Transformation Systems Thinking User Research Cross-functional Alignment

01, Selected Work

Selected Work

02, Personal Projects

Personal Projects

Tools, experiments, and things made with my hands, outside of client work.

Tools & experiments

Try the tools

Machine Kitchen ↗ Bubble Studio ↗ Wallpaper Studio ↗ Motion Hero Generator ↗

Craft

Wood carving.

Burl bowl

Figured birch · Hand-carved

Interior

Birch burl · Thin walls

Morning kuksa

Burl · Natural edge · In use

Kuksa

Burl · Organic form

Figure

Birch log · In progress

In the making

Process · Gouge work

🌪

Twister, Desert

Browser game · Built with my daughter

🫧

Bubble

Browser game · Built with my daughter · Blow into the mic

About

I've spent my career at the intersection of design and product, figuring out what to build as much as how to make it look and feel right. I care about craft, but I care more about whether the thing actually works for people.

Currently

Open to senior product & design leadership roles

Based in

Mölndal, Sweden

Approach

Design that earns its place, every decision tied to a reason, every detail considered.

Outside of work

Wood carving, iOS tinkering, and generative graphics experiments.

03, Writing

Writing

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Jun 2026

Kicking it off

How we got continuous discovery up and running at Sleep Cycle, from sporadic research bursts to weekly user sessions with every product team.

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